While content is usually associated with the written word and comes in the form of blog posts or articles, this isn’t always the case. In digital marketing, content can appear as a promotional video, or a social media post, to name but a few examples.
Typically, it’s a good idea to vary the you put out as a company since not everyone enjoys reading blog posts. To give yourself the greatest chance of reaching new customers, you should appeal to your audience through as many forms of content as you can.